Whether it is on the street or online, one cannot escape the force that has become the state of Internet gambling. You cannot hide from it because it is crossing international borders as easily as George W. Bush's 'war on terrorism' helped invade Iraq. Online casino gambling and playing poker online has never been as easy and simple, and you become awestruck by the amount of variety and diversity you have to choose from when picking the right casino to play at. This leads one to question whether online casino gambling is really under the radar, as some say it is, when all you see when you connect to your ISP is a banner advertisement for the latest "bonus match" or "new member promotion" that is featured quite prominently on search engines like, Google, MSN and Yahoo. One starts to question the credibility of news websites and newspapers too when you're skimming the headlines and you land on a page full of competitions and surveys that are being conducted by casino operators.

A good example of this bombardment of 'casino media', which is what I like to call it, is the news24.com website. Among the bevy of headlines and other sections are casino adverts by Piggs Peak and Silver Sands, which are casinos available to South African gamblers and gamblers in surrounding countries. They take over the page and invade your monitor like insurance adverts and other consumer-driven products because of their delightful themes and colourful graphics. There is no limit to the promotional and marketing tactics that online casinos will use to get their message out there, and this can be to their advantage and disadvantage.