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Web Resources
There are a lot of webmasters who spend a substantial amount of time "working" their link exchange program. But very few who realize that a good link exchange program can not only increase your back links and your search engine visibility, it can also be used as a feature to attract and retain visitors. (And the visitors I am talking about are NOT just other webmasters who are looking to exchange links!)
It may take a little more work than you are currently investing in the links you put up on your site, but its well worth it. We have just begun creating a very dynamic link exchange program for Security Resources Inc., and within just a few weeks, not only has the entire links directory been spidered by Google, Yahoo, MSN and others, it is averaging 20 visitors a day. And over half of those visitors actually click through to the Security Resources online store.
Business - Click the link on the left to visit our partner sites under business/finance/loan/mortgage category
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Computers - Click the link on the left to visit our partner sites under computer hardware/software/peripheral category
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Internet - Click the link on the left to visit our partner sites under webhosting/webdesign/internet marketing category
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Software - Click the link on the left to visit our partner sites under software category
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Web Design - Click the link on the left to visit our partner sites under web design/development category
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Web Hosting - Click the link on the left to visit our partner sites under web hosting category
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Web Promotion - Click the link on the left to visit our partner sites under search engine optimization/internet marketing category
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Web Resources - Click the link on the left to visit our partner sites under other web category
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Recreation - Click the link on the left to visit our partner sites under travel/hotel/cruise category
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Casino - Click the link on the left to visit our partner sites under online gambling/poker/blackjack/roulette category
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Health - Click the link on the left to visit our partner sites under online pharmacy/hospital/health category
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Shopping - Click the link on the left to visit our partner sites under online shopping/gift category
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Miscellaneous - Click the link on the left to visit our partner sites under all other categories
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First, target your links directory. It shouldn't be a free-for-all directory. There are plenty of those. In the case of Security Resources, their directory only contains categories and links to sites related to security. As the link directory grows, it will eventually become a very comprehensive directory of great value to anyone who is interested in security resources, websites, publications, etc.
Second, organizing your links based on categories not only helps each outgoing link have more value, (because of less links per page), but it becomes a value add for visitors who are looking for links and information on your targeted topic because they can find what they are looking for. Take the time to alphabetize your links, and if you find yourself with over 100 links in a certain category, split the category.
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