Business Template 05

Using MFC for ActiveX Controls For most folks, we recommend using MFC because MFC controls are easy to write. You focus on your control's behavior, not the intricacies of OLE interfaces. And, with the new features of MFC 4.2, you can write controls that perform better and implement the cool new OCX 96 features

This topic describes how to register a Microsoft ActiveX object as the viewer or player for a particular media type (Multipurpose Internet Mail Extensions (MIME)). This registration is essential for Microsoft Internet Explorer to launch the correct player when interpreting the standard HTML A HREF tag or the Netscape-introduced EMBED tag

Palette Management for Active Document Objects The following sections describe issues related to palette management by OLE document objects. In general, the palette management scheme for document objects is the same as the scheme used for controls, except that document objects do not receive ambient properties from their container.

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Today there are a range of e-commerce software packages that make building online stores easy. Generally they are database driven and have shopping cart functionality built in. They are written by programmers and provide the core element of an online store. One of the biggest mistakes that most online retailers make is they do not take into account typical buyer behaviour. The conversion from real world to online provides many benefits to the retailer, but present some real challenges for the customer because their buying decision is made more difficult in an online environment.

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Enhance your product descriptions; don't expect the image to sell the item for you. Describe how the item feels, smells, its weight. Are all items highest grade?Make best use of images. If people try it on (jewellery, clothing etc) as part of the normal appraisal process, how can you best meet that need online? Do you need pictures of the necklace being worn on different skin types, or if clothing how does it look on different complexions and hair colours?Tell people how they will feel by owning this item - that they will they look a million dollars in that dress, they will attract admiring glances, that it will enhance off the colour of their eyes - all designed to reassure the customer that they are making the right choice.

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